ABC Radio has commenced roll out of updated branding of its 44 Regional bureaux. The refreshed branding can be heard across broadcast platforms as well as seen across social media, apps, websites and third-party platforms.
Audiences are increasingly accessing content via digital platforms, and a consistent identity across broadcast, online and mobile will allow audience to identify us quickly, easily and intuitively on the device of their choice.
The Regional bureaux brand refresh follows the ABC’s Capital City local Radio brand update, rolled out two years ago.
As part of this week’s roll out, ten regional stations are dropping call signs from their names and two station are undergoing a significant name change to better identify their local region.
There is no change to programming. Our local presenters will still be covering the same region, bringing audiences all the local stories, issues, characters and useful information they need.