The best radio ad of 2014 will be battled out between leading ad agencies, radio stations and production studios as part of the national Siren Awards, and will be announced in Melbourne next month.
The finalists this year include; 2013 Gold Siren winners, John Mescall & Pat Baron from McCann Melbourne, with another Metro Trains campaign; winner of two consecutive Sirens rounds, Western Australian creative agency Marketforce; plus two other Perth agencies JWT, Perth and Gatecrasher and more than 20 other finalists from around the country (full list of finalists attached).
An overall winner, who receives the Gold Siren statue, will be announced at the Sirens breakfast at Encore St Kilda on 9 May. The winner receives a trip to Cannes to the Cannes Radio Lions, to be held in June, and two tickets to attend the festival. The client of the winning 2014 Gold Siren Award also wins a ticket to Cannes.
In addition, an overall winner will be announced at the breakfast in each of the three categories: single, campaign and craft and they will receive a Silver Siren statue.
The winners are decided by a panel of industry experts, made up of creative directors from leading ad agencies, known as the Siren Creative Council.
There is also a client-voted award, a $5000 cash prize, awarded to the writers of the ad voted the best, by a panel of clients.
Chief executive officer of Commercial Radio Australia, Joan Warner said, the Siren Awards celebrate 10 years in 2014 and they provide a great opportunity to recognise excellence in Australian radio advertising.
“This year finalists come from around the country and the ads continue to raise the creative bar,” Ms Warner said.
Special guest speaker (via video link) at this year’s Siren Breakfast is Jeff Goodby, co-founder of the San Francisco ad agency Goodby Silverstein & Partners and inductee in the Advertising Hall of Fame. Best known for his “got milk?” campaign, Mr Goodby will speak about selling ideas in to the client and touch on radio campaigns he’s worked on. There will be an open Q&A following his presentation.
Last year’s Gold Siren winner was the world-wide award winning ad Dumb Ways to Die by John Mescall and Pat Baron from McCann Melbourne and the ad went on to win the prestigious Cannes Radio Grand Prix.
The national Siren Awards are run by Commercial Radio Australia and are designed to recognise the best radio advertising in the country.
The best radio ad for 2014 will be announced at a breakfast on May 9 at Encore, St Kilda in Melbourne, starting at 7.30 am.