Most Played Advertisements of 2018


Most Played Advertisement of 2018

With over 8 million spots aired on Australian radio this year, Harvey Norman was the most played advertiser in 2018.

AirCheck™ released the figures today showing Harvey Norman in the top spot with 208,361 ads placed across 53 stations. Nova Entertainment owned Star 104.5 Central Coast aired the most Harvey Norman ads during this time, accounting for 14,052 spots.

2018 Top Ten Brands by Airplay (1/1/18 to 11/12/18)

AirCheck Client Services Executive, Riarne Gale said “Compared to 2017, Harvey Norman increased their advertising by 3.5% which meant an additional 7,081 spots”.

Domayne took out second place airing 133,929 spots over 37 stations. Newcastle’s NewFM aired the most ads for the brand with a massive 21,998 spots going to air. Not too far behind was National Tiles at No.3, with spots heard on 30 stations.

Credits/sponsorships took out the top category with over a million credits placed. ‘Cars & Trucks’ was the next most popular category with 353,824 spots. The top New Brand of the year was Government initiative, ‘My Health Record’, with 7,170 ads aired.

Melbourne talk station 3AW aired more ads than any other station this year, with 205,765 spots placed, closely followed by fellow Macquarie Media stations 4BC and 2GB.