NOVA Entertainment will reinforce Nova’s position as the number one music network, and showcase the brand’s high performing on air line-up around the country, with a multi-platform marketing campaign launching in February.
The high impact campaign will focus on Nova’s passion to provide the freshest music, highlight the power of live entertainment and showcase Nova’s consistent shows in each state.
Tony Thomas, NOVA Entertainment’s Chief Marketing & Digital Officer said, “The involvement of the world’s biggest artists in the station’s 2018 marketing campaign, reinforces the Nova Network as the number one music network in Australia. Combined with our consistent and popular on-air line ups, and significant media investment, we expect 2018 to deliver another audience record breaking year for the network.”
The extensive marketing and national media campaign will run across TV, digital, social and out of home (OOH) with transit, large format and time targeted creative across an array of digital sites.
The campaign will see the Nova Network’s high performing and established breakfast and drive on air teams, feature on outdoor billboards and transit advertising, positioned in key locations in all markets.
Nova’s TVC, airing across free to air and streaming services from 11 February, will reflect Nova’s commitment to bringing the freshest hits and the biggest artists to listeners. The TVC is an evolution of the 2017 creative and will feature an on-air representation of the engaging and powerful artists who have featured in Nova’s Red Rooms since the music brand launched in 2012. Some of the world’s most well-known and talented artists, both new and returning - Sam Smith, Shawn Mendes, Ed Sheeran, Chris Martin and Little Mix appear in the TVC. The high-energy creative, set to an original track specifically created for the TVC and featuring new graphics reflective of the Nova brand, can be viewed herewith market specific versions available on request.
The Nova Network’s outdoor launched on 4 February with the digital marketing campaign and TVC premiering on Sunday 11 February.
Nova Network’s breakfast and drive teams
Nova’s well known breakfast teams include Nova 100’s Chrissie, Sam & Browny, Melbourne’s number one FM* breakfast show, who have returned for a third year in 2018 and Sydney’s Nova 96.9’s Fitzy & Wippa, a popular choice in breakfast while their national ‘Best Of’ show is number one overall*, back for a sixth year.
In Perth, Nathan, Nat & Shaun’s popularity has not faltered over 15 years with the show rating as the number one breakfast show in market for six consecutive surveys in 2017* and more listeners than any other show in market*. Brisbane’s Ash, Kip & Luttsy with Susie O’Neill is the number one breakfast show (6-9am) in market* while Lewis & Lowe with Hayley Pearson are Adelaide’s most listened to breakfast show*.
Kate, Tim & Marty, the number one national drive show* in Australia and consecutive Best On Air Team (FM) ACRA** winners, have returned for a fifth year this year and are now syndicated across 48 additional stations on a regional platform.
* Source: GfK Media Research survey 8 released on 19 December 2017
· Nova 100’s Chrissie, Sam & Browny #1 FM breakfast show in Melbourne - 8.3% share
· Nathan, Nat & Shaun # 1 breakfast show in Perth for five surveys: Survey 3 - 14%, Survey 4 - 14.8%, Survey 5 - 13.4%, Survey 6 - 14.2%, Survey 7 - 14%, Survey 8 - 14% and 324,000 listeners for survey 8
· Ash, Kip & Luttsy with Susie O’Neill #1 breakfast show (6-9am) in Brisbane - 14.4% share
· Lewis & Lowe with Hayley Pearson most listened to breakfast show - 177,300 listeners
· Kate, Tim & Marty (4pm to 6pm) #1 nationally - 12% share and 1.48 million listeners
· Fitzy & Wippa (6pm to 7pm) #1 nationally - 12.4% share and 834,00.
** ACRA - Australian Commercial Radio Awards Best On Air Team (FM) winners in 2016 and 2017