Commercial Radio & Audio (CRA) has announced the appointment of Helena O’Dowd as Head of Commercial Strategy. The new role is focused on the delivery of key industry-wide initiatives, driving audience and revenue growth across the sector as part of CRA’s 2030 Strategic Plan. 

In this role, O’Dowd is responsible for understanding the needs of customers – consumers and clients – and developing solutions to address them at an industry level. 

O’Dowd brings more than 20 years’ experience across marketing and media, connecting brands and audiences across multiple platforms. 

Most recently, O’Dowd served as Nine’s Director of Growth and Retention, working across all facets of the business including 9Network, 9Now, Nine Publishing, Nine Radio, Stan, Domain, Drive and Pedestrian, as well as Nine’s external partners including the NRL, Tennis Australia, Rugby Australia, Australian Olympic Committee, International Olympic Committee, and Paralympics Australia. 

Prior to Nine, she held senior roles at OMD and EssenceMediacom.