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Finalists announced for 2023 Siren Awards

9 May 2023

The finalists have been announced for the 19th annual Siren Awards, which recognise the best radio ads over the past 12 months. Winners will be announced on 30 May at the Siren Awards, hosted by Commercial Radio & Audio and ARN as a livestream show throughout Australia at 12:30 pm AEST.

The 2023 Gold Siren winning creative team will be announced during the show, hosted by ARN’s Mitch Churi, host of The Night Show and co-host of The Pick Up on the KIIS network, and Nat Penfold, KIIS radio announcer and producer on the Kyle & Jackie O Show.

The winning agency team will receive a Gold Siren trophy, two tickets to the 70th Annual Cannes Lions International Festival of Creativity, where their winning ad will be entered into the Cannes Lion radio award, return travel to France and accommodation. The Gold Siren client will receive one ticket to the Cannes Festival, travel and accommodation.

Ford Ennals, the chief executive officer of CRA, organisers of The Siren Awards, said: “Radio advertising works. Effective creative radio campaigns cut through to the hearts, minds and wallets of listeners, like a hot knife through butter. The Siren Awards acknowledge how creativity, combined with the intimacy and immediacy of commercial radio, enable calls to action in listeners like no other medium.”

The creative teams awarded Silver Siren Awards will also be revealed on 30 May. There are three categories: for a single radio ad, a radio campaign and an excellence in audio craft award. 

The 2023 Gold Siren Award winner are selected from the three Silver Siren Award winners. These awards are judged by The Sirens Creative Council, a panel of ad and radio industry experts.

A Bronze Siren will be awarded to the writers of a radio ad or ad campaign that has met the rigorous criteria of creativity, as defined by a client panel.

“The Siren Awards is the only place that celebrates Australia’s best radio creative work each year. It creates a benchmark for creatives to match or exceed and gives advertisers confidence to use the medium,” said Ralph Van Dijk, Chair of the Sirens Creative Council.

Making the finalist list this year are agencies M&C Saatchi, BMF, Eardrum, Marketforce, The Monkeys, Rare, AT Creative, The Hallway, The Royals and Wildings Creative, along with sound studios Cue Sound, Massive Music, MDS Audio, The Studio at SCA, and Soundbyte.

The campaigns were for clients including ALDI Australia, Coates, Boating Camping Fishing (BCF), the Department of Education the WA Football Commission, Steggles Turkey, 7-Eleven, Liquor Barons, Queen Victoria Tea, Friends in Need, West Australian Ballet, Baiada, Revel Brewing Co, The Men’s Table and Scitech.

“Radio is part of our lives – over 80% of Australians have listened to radio in the past week. And with the emergence of new opportunities for advertisers in the digital audio space, there is so much room for creative audio productions,” Ford said.

“This is the 19th Sirens Awards, and we thank ARN for helping us host a livestream show which will reveal the best radio ads that Australia has produced in the past 12 months. It’ll be a cracker of a show.”

The complete list of 2023 Siren Awards finalists follows. To listen to the finalist ads, click here.

For further details see www.sirenawards.com.au or visit the Siren Awards on Facebook.

Media contact: Wendy Searle – [email protected] / 0413 297 638.

2023 Siren Award Finalists

Single radio ad finalists

M&C Saatchi, Sydney, Nathan Cavaleri & Jason Leigh, Steggles Turkey, Ugly makes you super (History)

M&C Saatchi, Sydney, Nathan Cavaleri & Jason Leigh, Steggles Turkey, Ugly makes you super (Tech)

Rare, Perth, Simon Mullins & Jess Marshall, Department of Education, Reading can take you anywhere – Murder Mystery

The Monkeys, Melbourne, Joseph Sibley, Hugh Gurney, Boating Camping Fishing (BCF), BCF A-to-Z

BMF, Sydney, Josie Fox, Harry Stanford, Erica Mallett & Angel McMullan, ALDI AUSTRALIA, ALDI Christmas 2022 – Panettone

BMF, Sydney, Josie Fox, Harry Stanford, Erica Mallett & Angel McMullan, ALDI AUSTRALIA, ALDI Christmas 2022 – A Most Insistent Host

BMF, Sydney, Emily Field & Kiah Nicholas, ALDI AUSTRALIA, Special You Can Buy – Atoms 1078

BMF, Sydney, Emily Field & Kiah Nicholas, ALDI AUSTRALIA, Special You Can Buy – Black Hole

Eardrum, Sydney, Ralph van Dijk, Queen Victoria Tea, QVT Royal Order QLD

Marketforce, Perth, Mitch Mitchell & Luke Williams, WA Football Commission, Control issues

Radio campaign finalists

AT Creative, Perth, Tim Rodgers & Andrew Tinning, Liquor Barons, Wines Beers & Independent Spirit

BMF, Sydney, Josie Fox, Harry Stanford, Erica Mallett & Angel McMullan, ALDI AUSTRALIA, ALDI Christmas 2022

BMF, Sydney, Emily Field & Kiah Nicholas, ALDI AUSTRALIA, Special You Can Buy

Marketforce, Perth, Mitch Mitchell & Luke Williams, WA Football Commission, Abuse Truths

M&C Saatchi, Sydney, Nathan Cavaleri & Jason Leigh, Steggles Turkey, Ugly makes you super 

Rare, Perth, Simon Mullins & Jess Marshall, Department of Education, Reading can take you anywhere

The Hallway, Sydney, Simon Lee, The Men’s Table, Let Your Inner Voice Out

The Royals, Sydney, Pat Allenby & Nick Cole, Coates, Equipped for anything

The Studio At SCA, Melbourne, Paul Corbett & Chris Gates, 7-Eleven, Sliding Doors

Wildlings Creative, Perth, Matt Wilson, Neil Martin, Pat Lennox, Ben Green & Garreth Bennett, Friend in Need, Friend in Need – DV, Separation, Finance

Craft finalists

Cue Sound, Perth, Nick Gallagher, West Australian Ballet – Music. Ballet. Side by side.

Cue Sound, Perth, Nick Gallagher, WA Football Commission – Abuse Truths

Massive Music, Pendle Hill, Nathan Cavaleri (composer) & Simon Kane (engineer), Baiada – Ugly makes you super (Tech).

Massive Music, Sydney, Myles Lowe, Vittoria – Queen Victoria Tea – Royal Order QLD

MDS Audio, Perth, Tim Count, Scitech – The Sound of Scitech – Explosion

SCA – The Studio, Brisbane, Andrew Fritsch, Revel Brewing Co. – Revel Yell

Soundbyte, Perth, Brad Habib, Department of Education – Reading can take you anywhere – Alien

Soundbyte, Perth, Brad Habib, Department of Education – Reading can take you anywhere – Murder mystery

Soundbyte, Perth, Brad Habib, Department of Education – Reading can take you anywhere – Pirate

The Studio at SCA, Melbourne, Chris Gates, 7-Eleven – Sliding Doors

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