Local radio in Geelong has surged past the 50% mark, with new Xtra Insights data showing weekly audience reach has grown to more than half the local population, up significantly from 41.9%. K rock 95.5 and bay 93.9 have further cemented their dominance in the market, ranking a clear #1 and #2 and outperforming all competitors across every key daypart (10+) and in their target demographics.

The gap between local and non-local audio options is widening, with both stations posting strong audience gains; K rock 95.5 now reaching more than 90,000 listeners weekly and bay 93.9 close behind on more than 89,000.

K rock’s ‘Tom and Loggy’ breakfast show strengthened its lead, adding almost 29,000 listeners and retaining the #1 spot, with 18.7% of locals naming it the show they listen to most. K rock dominated drive, with ‘Tim and Davo’ leading the market for the drive home.

bay 93.9’s ‘Mill and Nic in the Morning’ is the #2 breakfast show in Geelong, delivering significant audience growth, increasing cume by nearly 28,0000, and moving to 16.7% overall. Overall, bay 93.9 recorded the largest gains, and is now the most listened-to station across the workday, claiming the #1 position in mornings and afternoons. The station delivered standout growth on weekends, reaching #1, nearly doubling its audience.

Geelong Broadcasters GM Rachel Patterson said the result reflects a broader shift back to local connection. “We’re seeing audiences actively choosing local, for connection, relevance and trusted voices,” Patterson said. “These results highlight the strength of live and local radio in Geelong, and the role it continues to play in people’s daily lives.”

Geelong Broadcasters operates both stations with fully local teams across programming, news and production from its Moorabool Street studios.

Source: GEELONG – XTRA INSIGHTS – SURVEY 1: 2026