Australia’s biggest talk radio network has officially launched as Tapt Media after the Laundy Family Office completed the purchase of the Nine Radio division. The company aims to transform its distribution and commercial strategy while continuing to operate talk radio stations 2GB, 3AW, 4BC, and 6PR.

A press release announced:

The Australian media landscape gets a new independent player today with the official launch of Tapt Media.

The Laundy Family Office has completed the acquisition from Nine Entertainment Co. and while the ownership has changed, the foundation remains the same: the country’s most influential audio brands in the country – 2GB in Sydney, 3AW in Melbourne, 4BC in Brisbane, and 6PR in Perth.

Arthur Laundy said he’s delighted by the acquisition: “There is a natural synergy between the live, local pulse of 2GB, 3AW, 4BC, and 6PR and the communal spirit of Australian hospitality. Our venues have always been the heartbeat of their neighbourhoods – a place where Aussies come together to talk about the news, cheer on their team, and debate the issues of the day. Talk radio is the natural extension of that local conversation; it is the voice of the community, just as our venues are a second home.”

“We are confident that our ownership provides the stability, excitement and shared long-term vision to grow this business, and couldn’t be more excited to see these iconic stations continue to thrive.”

Tapt Media’s radio stations dominate the ratings in Australia’s two biggest markets and lead the country in live audio streaming share. For incoming Tapt Media CEO Tom Malone, the new ownership represents an inflection point for the business.

“What you’ll see in coming months is a transformation of our distribution and commercial strategy to realise the full potential of the incredible content our teams create around the clock. Our ambition is to evolve into a digital media business – with live radio at our core, complemented by short and long form audio and video, distributed where and how people want to consume.”

“We have a century of heritage behind these microphones, and our future potential is only limited by our imagination. We’ve rebranded as Tapt because we are exactly that – tapped into the news, opinions and issues of the cities we serve.

“Our stations are more ubiquitous and more relevant today than they’ve ever been. With the Laundy family, we have backers who are investing over the long term. We’re tapped in, and we’re just getting started.”

About Tapt Media: Tapt Media is Australia’s home of talk. Through 2GB, 3AW, 4BC and 6PR and a growing slate of award-winning podcasts, we are tapped in to the communities, issues and conversations that matter most to Australians every single day. Number one nationally in live audio streaming, Tapt Media is digital at its core, local at its heart, and always tapped in to the Australia it serves.