A few months ago, Australian radio legend, Triple M Townsville’s Steve ‘Pricey’ Price OAM delivered some news to his beloved listeners – after over 40 mango seasons on the radio in paradise, and 31 waking up Townsville, he was finishing his breakfast program at the end of the year.

Now, in typical Pricey style, he’s announced how he will say goodbye – a Thank You North Queensland Tour of eight live breakfast broadcasts across the region, starting on Friday August 11 at Riverway and happening every Friday. He’ll visit Ingham, Ayr, Bowen and Magnetic Island as well as locations across Townsville, all places that have a special meaning for him, and listeners.

“I’m launching out of my ‘little room of magic’ to say a huge THANK YOU, for allowing me into your lives all these Mango Seasons! Happy Days are ahead, see you all on a Friday guys!”

SCA NQ Group Content Director, Daniel Smith, paid tribute to Pricey: “It’s not often an entire city hears one voice for breakfast every weekday for over 30 years, but Townsville is different, and so is that voice because it’s Pricey. He’s a Triple M, Australian radio and North Queensland legend.

“Everyone at Triple M is involved in this Thank You Tour, and we can’t wait for every Friday to roll around, because you know Pricey will have something very special planned.

“Pricey won’t be away from the station for long and will be around in 2024 to work on some special projects, which I believe is code for long lunches, which he deserves, along with a little longer in the hammock every morning!’  

About Steve ‘Pricey’ Price OAM

He’s been involved in radio since he was 17, and has been in Townsville since 1982, hosting breakfast for three decades. He’s visited Aussie diggers deployed around the world in Afghanistan and Jerusalem, and has strengthened the shoulders of locals in times of crisis.

He has truly affected the lives of people in and around North Queensland for the better, with countless fundraising and community missions too numerous to count, while shaking hands and connecting with hundreds of thousands in friendship. He was the first in the world to conduct an underwater radio broadcast (from Townsville’s very own Reef HQ), and he was on the ground in one of the darkest days in Australian military history – the Townsville Blackhawk crash in 1996.

In 1998 it was Pricey who flicked the switch from AM to FM. He was there when the station became Triple M, when the Townsville Suns tipped off at the ‘furnace (1993), when they became the Crocs at The Swamp! (NBL – 1998) and when the Cowboys ran into Stockland Stadium for the first time in 1995. 

In 2018 in recognition of his services to the community through his radio career, he was awarded the Medal of The Order of Australia (OAM) and last year he published his 200-page memoir called, THE PRICE OF PARADISE, which he describes as a love letter to NQ.