WSFM will rebrand to GOLD101.7 from January, bringing “a fresh, unified identity to the GOLD Network”, according to an ARN press release. This rebrand marks “a strategic shift to connect with a younger 25-54 audience while still appealing to the station’s loyal fan base.”

The GOLD Network rebrand follows ARN’s recent content restructure, which saw Sue Carter, previously GOLD104.3 content director, promoted to head of content – GOLD Network.

“Our refreshed GOLD brand in Sydney and Melbourne underscores ARN’s commitment to evolving with our audience,” Carter said.

“The new sound will resonate with listeners across generations. Real music, real connection, real fun! These changes will maximise value for our clients by making the GOLD Network a truly compelling choice.”