Triple M Central was the most listened to station in Central Queensland in the latest Xtra Insights Survey (#1/2026) with 29.0% (+8.2). They were closely followed by Hit Central with 28.4% (-4.9). Next came 4CC with 8.7% (1.8). Click below for full details and larger view.

SCA THE NUMBER 1 AND 2 STATIONS IN CENTRAL QUEENSLAND

Southern Cross Austereo (SCA) is Central Queensland’s Number 1 network.

SCA holds a commanding duopoly in Central Queensland, securing the Number 1 and Number 2 stations and winning the ‘Audience That Matters’ – P25-54.  

SCA

Triple M Number 1 P10+:  29%

HIT Number 2 P10+:  28.4%

126,100 people are tuning into an SCA station each week in Central Queensland (up 10.2% SoS), that’s a reach of 67.4% of the market.

Network Highlights:

• SCA Number 1 Network P10+: 57.3%
• SCA Number 1 Network P25-54: 68.1%
• SCA reaches 77.7% of P25-54
• SCA reaches 164% more P25-54 than the nearest competitor network

Triple M Central Qld

Highest Cume Ever P10+ Mon-Sun ROS with 85,000 listeners 

Highest Cume Ever P10+ in all surveyed dayparts

Number 1 Station Listened to Most P10+: 29% (up 8.2 points)

Number 1Station Listened to Most P40+: 26.7% (up 6.7 points)

Number 1Station Listened to Most M25-54: 41.7% (up 11.3 points)

Number 1 Breakfast Most P40+: 25.8% (up 7.5 points)

Number 1 Breakfast Most M25-54: 38.5% (up 10.6 points)

Number 1 Drive Most P40+: 26.7% (up 2.2 points)

Number 1 Drive Most M25-54: 40.1% (up 7.4 points)

85,000 people are tuning into Triple M Central Queensland each week (up 28.8%SoS)

Phil Bradley, Head of Triple M Regional Content said: “Today’s results are a strong affirmation of what Pinky and Macca have created  since coming together in August 2025. The team have built a strong connection with Central Queensland audiences by never losing sight of what matters to locals. Combined with Pinky’s long-standing presence in the market, Triple M breakfast delivers the familiarity, humour and local engagement that regional audiences value every morning.

“Pinky and Macca have created genuine local moments that Central Queensland want to be part of, earning them  an extra 24,400 listeners. It’s a real privilege to be part of helping CQ start their day with a smile.”

HIT Central Qld

Number 1 Station Listened to Most PU40:  31.8% (up 10.1 points)

Number 1 Station Listened to Most P25-54:  35.5%

Number 1 Breakfast Most P10+: 28.3%

Number 1 Breakfast Most PU40: 40.7%

Number 1 Breakfast Most P25-54: 35.4%

Number 1 Drive Most P10+: 28.8%

Number 1 Drive Most PU40: 44%

Number 1 Drive Most P25-54: 35.5%

74,400 people are tuning into HIT Central Qld each week.

Jase Allen, Head of HIT Regional Content said: “Today is a fantastic result for our Hit Central Queensland team. Securing the Number 1 station in the all important ‘Audience That Matters’, people 25-54, proves the connection the Hit brand has with our local listeners and community. Congratulations to Jacob Brown, our local workday announcer and the entire Hit team on today’s results.”

Source:  Xtra Insights Central Qld Survey #1 2026.  P10+/P10-39/P25-54/M25-54/P40+, Mon-Sun ROS/Mon-Fri 05.30-09.00/Mon-Fri 16.00-19.00, Station Listened to Most %/Cume Reach (00)/Cume Reach (%).