The Australian radio industry has announced eight creative agencies as finalists for the Gold Siren Award recognising the best radio ad or campaign of 2021. The winner will be announced at the 17th annual Siren Awards in Sydney on June 3, at a live event hosted by comedian and 2DayFM breakfast host Dave Hughes.

Making the finalist list this year are: BMF, M&C Saatchi, Showpony Advertising, whiteGREY, Wunderman Thompson, Eardrum, Isobar Australia and Rare.

The nominations cover work for a range of clients including ALDI Australia, Tourism Tasmania, Baiada (Lilydale/Steggles), the South Australian Department of Human Services, ING Bank Australia and Project Ningaloo.

Joan Warner, the chief executive officer of Commercial Radio Australia, said: “In a year of adversity the nominated finalists have found new and inventive ways to capture attention and encourage people to rethink their behaviours. Their work helped clients to stand out in the market in areas as diverse as retail, food, health, the environment and domestic violence. We look forward to a great night where we can showcase some outstanding creativity.”

The Siren Awards celebrate and foster excellence in radio advertising and are judged by the Siren Creative Council, a panel of advertising agency and radio industry experts.

As well as the Gold Siren, three Silver Sirens will be awarded for the best radio ads across three categories: single, campaign and craft. A Siren Client Award of $1,000 cash will also be presented to the writers of the ad voted the best by a panel of clients.

The finalists in the craft category are Bang Bang Studios, Cue Sound, Rumble Studios, Seeingsounds, Squeak E. Clean Studios and We Love Jam Studios.

The complete list of 2021 Siren Awards finalists is attached. To listen to the finalist ads click here. For further details see www.sirenawards.com.au or visit the Siren Awards on Facebook.