SCA has announced that 90.9 Sea FM is back on the Gold Coast, as Hit90.9 switches to its heritage name. 90.9 Sea FM makes its return on 12 August, in line with the Hit network’s strategy of returning to heritage brands for its key metro markets, including B105 in Brisbane and SAFM in Adelaide last year. Sea FM will be the final heritage brand to return.

Sea FM first hit the airwaves in 1989, famously launched by music legend Jimmy Barnes, and has had a hugely successful three decades entertaining the Gold Coast with some of the GC’s biggest shows and prizes.

SCA Chief Content Officer, Dave Cameron, said: “It’s exciting to once again put the much loved 90.9 Sea FM back into the Gold Coast as the final part of the Hit Network strategy of returning those big heritage brands back into our key metro markets that our audiences have such great, passionate memories of. 90.9 Sea FM has always been a legendary and hugely successful local radio brand owned by Gold Coast listeners, as it will be again.”

The Hit Network remains the largest radio network in Australia encompassing 50 stations around the country, including its Hit DAB+ stations, and Sea FM will join other heritage brands, 2Day FM in Sydney and Melbourne’s The Fox, as well as Adelaide’s SAFM, Brisbane’s B105 and Perth’s Mix 94.5.

There will be no changes to the talent line-up and the Gold Coast station’s ‘feel great’, pop music format that was introduced last year, plus its entertaining Breakfast show with Bianca, Dan and Ben and the Carrie and Tommy Drive show.

Bianca Dye said: “Growing up on the Gold Coast, I remember listening to the Sea FM brekky crew on my way to school at Nerang High. I would listen to Dean and Suki and that’s when I decided I wanted to do breakfast radio. To see Sea FM back on the airwaves, it’s honestly like a dream come true for me. It’s almost surreal, what an honour and I’m so excited. The station we all grew up with is coming back and I can’t wait!”

Head of the Hit Network, Gemma Fordham, said: “Our new Content Director Kim Czosnek also joins 90.9 Sea FM tomorrow and brings her immense experience with leading teams and bringing creative and compelling ideas to life. Having started her radio career at SCA, we are so delighted that she is returning. We can’t wait for listeners to once again see the 90.9 Sea FM name on the Gold Coast and all the wonderful memories that go with it.”

Hit90.9 switches to 90.9 Sea FM tomorrow, 12 August.